Starbucks Canada: The Mobile Payments Decision
نویسندگان
چکیده
This case, written on the basis of published sources, concerns the decision facing management of Starbucks Canada about how to implement mobile payments. While Starbucks has currently been using a mobile app to accept payments through their proprietary Starbucks card, rival Tim Hortons has recently introduced a more advanced mobile payments solution and the company now has to consider its next moves. The case reviews various aspects of mobile payments technology and platforms that must be understood to make a decision about the best direction for Starbucks Canada.
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